29 Jun The Secret to Getting Your Message Out
Posted at 13:51h in Business, Customer Focus, Features, How to Get Started, Integrations, Resources, Streaming 101, Uncategorized, VideoEvery Sunday, your pastor gives a quality, important sermon. Every year, your association hosts a high-energy, informative convention. Every day, your company shows off its innovative, life-altering products. So, how do you get the word out about your organization? Try something called content marketing. Content marketing flips the traditional method of pushing people into action and instead aims to serve them. A study by The Manifest, reports that 53% of businesses participate in content marketing today. It’s grown in popularity for a few reasons.
- Today’s audiences have outsmarted the old marketing tactics. Between the ability to learn anything through the internet and generations growing up learning to ignore traditional commercials, it’s no wonder they don’t connect with push marketing tactics.
- The use of adblock has exploded to 615 million devices in 2017, up 30% from 2016, according to PageFair. People don’t want to see ads, and they’re taking action to avoid them.
- Marketing channels have been way oversaturated. Take direct mail–when companies first discovered the potential of mailing prospective customers, they sent letters in droves. Nowadays when people receive “junk mail” they take it directly from the mailbox to the trash can. The same thing has happened with online advertising. Banner ads cover almost every inch of white space on the screen, and thirty-second ads precede almost every video. Research by Nielson and Sharethrough shows that traditional banner ads are ineffective, and Google reports that they have a click-through rate of just 0.06%. The science may be on the side of content marketing, but the most compelling evidence is a big company putting its money on it, with P&G cutting spending on digital banner ads by $100 million in 2017.
- A study by the University of Massachusetts Amherst and Akamai Technologies found that 40% of people will leave a site if the video takes more than ten seconds to load, so you need your systems running smoothly and quickly at all times. If you want this guarantee, you need to manage your content on your own website.
- It is helpful for SEO to self-host your video content, according to Neil Patel.
- If you use platforms like YouTube or Facebook, they own all content you stream through them.
More Resources What is con-tent marketing: https://contentmarketinginstitute.com/what-is-content-marketing/ More statistics about SEO and video: 6-cool-stats-about-video-seo The Secret Guide to Video and SEO: https://neilpatel.com/blog/guide-to-video-seo/