Video is powerful. Like all things that hold great power, its potential can either be maximized or completely missed. Here are 6 tips that can get you closer to using the full ability of video content to serve your congregation and grow your membership. ...
Is live video a game changer? The last few years say yes. An experiment by Aggrapulse found that Facebook Live videos had ten times more comments and over four times more shares than pre-recorded videos. Psychologically, live videos give people true suspense and shared anticipation. Once you...
Every Sunday, your pastor gives a quality, important sermon. Every year, your association hosts a high-energy, informative convention. Every day, your company shows off its innovative, life-altering products. So, how do you get the word out about your organization? Try something called content marketing. Content marketing...
What could you do with an extra half hour every Sunday? Perhaps you could extend lunch with your family, catch the football game with some friends, or even hit the golf course. With Smart Record, you can finally choose one of these instead of staying...
Theft--it’s illegal, immoral, and immodest. However, not all stealing involves money or physical objects. If you’ve used any creative work without permission, you may have broken the law and violated the creator’s fundamental rights. Copyright refers to any permanent, creative work and protects this work...
If you’ve decided to Grow Your Church Using Digital Media, you’ve probably heard plenty of advice about live streaming from seasoned media techs. Alex Well, Tech Director for Lifehouse Church in San Antonio, says, “I would tell anyone wanting to get started to call other churches...
People are checking out your church online. They’re visiting your website and your Facebook page. They’re scrolling through reviews on Yelp. And they’re downloading videos of last Sunday’s sermon. You don’t yet know these people exist, but your online presence is shaping their decision to give...
Closed captioning can open your church’s media ministry products to nearly 20% more users. People who are deaf, elderly, or hard of hearing as well as those who speak English as a second language can more easily engage with video when it’s captioned. In a previous...
Are your at-home viewers staying connected during your church’s live streamed service? Many church leaders assume that first-rate picture quality will lock in a viewer for the full run of an online church service. It won’t. To anyone but the sound engineer, it may come as a...
