Resources

Is live video a game changer? The last few years say yes.   An experiment by Aggrapulse found that Facebook Live videos had ten times more comments and over four times more shares than pre-recorded videos. Psychologically, live videos give people true suspense and shared anticipation. Once you...

Every Sunday, your pastor gives a quality, important sermon. Every year, your association hosts a high-energy, informative convention. Every day, your company shows off its innovative, life-altering products. So, how do you get the word out about your organization? Try something called content marketing. Content marketing...

What could you do with an extra half hour every Sunday? Perhaps you could extend lunch with your family, catch the football game with some friends, or even hit the golf course. With Smart Record, you can finally choose one of these instead of staying...

Theft--it’s illegal, immoral, and immodest. However, not all stealing involves money or physical objects. If you’ve used any creative work without permission, you may have broken the law and violated the creator’s fundamental rights.  Copyright refers to any permanent, creative work and protects this work...

People are checking out your church online. They’re visiting your website and your Facebook page. They’re scrolling through reviews on Yelp. And they’re downloading videos of last Sunday’s sermon. You don’t yet know these people exist, but your online presence is shaping their decision to give...

Closed captioning can open your church’s media ministry products to nearly 20% more users. People who are deaf, elderly, or hard of hearing as well as those who speak English as a second language can more easily engage with video when it’s captioned. In a previous...

Nearly one in five viewers rely on closed captioning for full communication access to media technology. People who are deaf or elderly, have hearing impairments, or who speak English as a second language make up the bulk of this audience. Restaurants, gyms, airports, and other public...

Are your at-home viewers staying connected during your church’s live streamed service? Many church leaders assume that first-rate picture quality will lock in a viewer for the full run of an online church service. It won’t. To anyone but the sound engineer, it may come as a...

One of the most frequently asked questions we receive is, "What equipment you should I buy to get streaming?" There are literally thousands of options, so making a decision can get complicated. We've put together a few different configurations as suggestions, from a very basic kit...