Blog

Is live video a game changer? The last few years say yes.   An experiment by Aggrapulse found that Facebook Live videos had ten times more comments and over four times more shares than pre-recorded videos. Psychologically, live videos give people true suspense and shared anticipation. Once you...

Every Sunday, your pastor gives a quality, important sermon. Every year, your association hosts a high-energy, informative convention. Every day, your company shows off its innovative, life-altering products. So, how do you get the word out about your organization? Try something called content marketing. Content marketing...

Your videography business will stop growing if it depends on standard wedding videos. Sure, you want to focus on what you do best, and that might be personal events such as weddings. But if putting food on the table is a must, you need corporate clients....

What could you do with an extra half hour every Sunday? Perhaps you could extend lunch with your family, catch the football game with some friends, or even hit the golf course. With Smart Record, you can finally choose one of these instead of staying...

How do you convince people to attend your conference? Registration fees, hotel, travel, and the valuable employee time spent quickly become expensive. Many businesses simply can’t afford to make this investment. You could just record the convention and make it available as a package. As...

Video is powerful. Like all things that hold great power, its potential can either be maximized or completely missed. Here are 6 tips that can get you closer to using the full ability of video content to serve your congregation and grow your membership.   ...

Theft--it’s illegal, immoral, and immodest. However, not all stealing involves money or physical objects. If you’ve used any creative work without permission, you may have broken the law and violated the creator’s fundamental rights.  Copyright refers to any permanent, creative work and protects this work...

The big Christmas questions for church staff are: Who is coming to your church this Christmas? Why are they there? What do they expect? And what can you do to help them encounter God and learn to love God’s church? The answers are: 91% of Americans celebrate...

To grow a successful video production business, you need to secure the right clients. Those rock-solid customers that pay you well, treat you right, and post glowing recommendations on Yelp form the foundation of a lucrative video-based company. A bad client, however, can bleed you dry—financially...