20 Dec 6 Things to Consider Before Replacing Your Live Stream Service with Facebook LiveChewbacca mask purchase. But when it comes to real live stream for events, conference, services and the like, you may want to think twice before ditching a live stream service for Facebook. Here are six things to consider before turning to Facebook Live to stream your event:
- Time Restraints With Facebook, you are restricted to 90 minutes per streaming session. So if your event is longer than an hour and a half—or accidentally runs over that amount of time—you’re outta luck.
- Control Facebook controls your content and its delivery instead of you. Think about who you want determining where your content goes and when. Do you really want that in the hands of Facebook and its illusive algorithm?
- Ads As of now, Facebook is ad free. However, it may adopt ads during streaming sessions, as YouTube does, once they get enough users to justify their potential loss. With reports showing how popular Facebook Live has been just this year, ads are a real possibility for the future.
- Branding With Facebook, you’ll lose your ability to control the look, feel and branding of your content. As we all know, brand consistency is crucial for building and growing an audience. Don’t let the word “free” hurt your overall brand.
- On-Demand Storage Because you lose all Facebook Live videos immediately after they’re done streaming, you will have to become dependent on another platform, such as YouTube or Vimeo, to store your content for on-demand viewing. (Psst…With a live stream partner like MediaFusion, all of your content is stored in one place.)
- Copyright Issues If Facebook detects copyrighted media—music, movies, images—it can stop your live stream without your consent, causing you to lose that video, its viewers and all of the time and money you spent producing it.